PS3 Celebrates First Birthday

Sony Computer Entertainment America (SCEA) recently celebrated the first birthday of its PLAYSTATION3 (PS3) computer entertainment system.In its first year, more than 200 software titles have been released for PS3 and more than 60 million pieces of content have been downloaded from playstation network worldwide. Also, through the continued support of and dialogue with PS3 users, remarkable hardware advancements and features have been added to the playstation 3 console through ps3 firmware updates making it the most advanced computer entertainment system on the market today.

"When we designed PS3 our goal was to introduce a system so technically advanced that it could stand the test of time and could take the industry in a whole new direction, which for PS3 was high-definition entertainment," said Jack Tretton, President and CEO of SCEA. "While we're excited by the progress we've made this first year, we know that like our other platforms, the best is still yet to come, especially given our new hardware and software line-up, and that PS3 will continue to take the industry to new heights for years to come."

Launched one year ago in North America, PS3 has revolutionized the industry with its Cell Broadband Engine and RSX technology which gives the playstation 3 console tremendous computational power; Blu-ray Disc capabilities which provides state-of-the art graphics and unrivaled storage capacity; and free access to playstation network where PS3 users can experience online gaming, connect with other PS3 users as well as download ps3 games, movies and other content from the playstation store.

SCEA also recently launched a new PS3 advertising campaign, the company's biggest marketing effort to date, designed to deliver a high-energy message with a focus on the exciting entertainment value of the ps3 console and exclusive content found only on PS3. The lineup of advertisements will feature some of SCEA's most highly anticipated first party ps3 video games. In addition to pure game play, the campaign will convey to consumers the benefits of Blu-ray Disc and for the first time, sharp focus will be paid to playstation network along with breakthrough services such as PLAYSTATION Home.

SOURCE: Sony Computer Entertainment America Inc.